Product Sales Classification Customer Relationship Management with the K-Nearest Neighbors Algorithm

Abstract

Developments in the business world do not only depend on the quality of the product, but also in terms of the quality of the services provided by the store. Providing high quality services can provide alignment to customer needs. Customer Relationship Management (CRM) is a business strategy consisting of software and services designed to increase profit, revenue and customer satisfaction. Classification is the process of finding a model that describes and distinguishes data classes, or how to classify data into one or several predefined classes. Classification techniques that are widely used include Neural, Rough sets, K-nearest Neighbors. In increasing sales and grouping goods that are more widely used Customer Relationship Management with the K-Nearest Neighbor method to improve product service quality by communicating with customers on a regular and scheduled basis with social media is intended so that consumers do not miss information about products and expand market share for product sales. The data used is product data along with prices and stock, with this data the ranking results of which products are sold will be obtained.