Customer Relationship Management to Retain Customers with the Topsis Method
DOI:
https://doi.org/10.35134/jcsitech.v9i2.73Keywords:
Customer Relationship Management, TOPSIS Method, Sales, Ranking, TransactionsAbstract
In the era of globalization, the increasingly rapid development of technological sophistication is an aspect that can be utilized to achieve convenience, including the flow of information. Each company has its own way of retaining customers. At the Metacom store, efforts to retain customers have not been carried out in an updated and online manner. Customer Relationship Management (CRM) is one way of retaining customers to fulfill this goal by combining CRM and TOPSIS methods. For this reason, customer data analysis was carried out at the Metacom store using the Topsis method, from 10 transaction data, 2 were recommended to be given a discount on the goods. The results of applying TOPSIS use ranking results from goods transaction results. This Topsis analysis can be used to change a CRM application, where this application is equipped with a sales information system as well as goods data collection (Cashier) and a sales application using the Topsis method with a combination of these two methods in the Metacom Store. From the processed data
References
Ardiansyah, A., & Kardianawati, A. (2019). Implementation of the Apriori Algorithm to Determine Cross Selling Products at the Tugurejo Regional Hospital Pharmacy, Semarang. Journal of Information Systems, 4, 110-118.
Nofora, O.S. (2020). Marketing Public Relations Strategy in Retaining PT Customers. Kunango Jantan Pekanbaru (Doctoral dissertation, SULTAN SYARIF KASIM RIAU STATE ISLAMIC UNIVERSITY).
Warsela, M., Wahyudi, AD, & Sulistiyawati, A. (2021). Implementation of Customer Relationship Management to Support Marketing Credit Executives (Case Study: Pt Fif Group). Journal of Technology and Information Systems, 2(2), 78-87. https://doi.org/10.33365/jtsi.v2i2.870
Siswanto, E. (2022). Design of a Customer Relationship Management Information System Based on a WEB-based RFM Model. JOURNAL OF INFORMATICS AND MULTIMEDIA ENGINEERING, 2(1), 42-51. https://doi.org/10.51903/informatika.v2i1.139
Brata, S., Yudhana, A., & Herman, H. (2021). Comparison of Technique For Order By Similarity To Ideal Solution (Topsis) and A New Additive Ratio Assessment (Aras) Methods in Implementing Customer Relationship Management (CRM) in Kl Lazismu. Techno (Journal of the Faculty of Engineering, University of Muhammadiyah Purwokerto), 22(2), 131-138. https://doi.org/10.30595/techno.v22i2.8994
Hidayat, JR, Dewi, RK, & Brata, KC (2019). Implementation of a Tourist Attractions Recommendation System in Batu based on Android and Location-Based Service using the TOPSIS Method. Journal of Information Technology Development and Computer Science, 3(7), 6824-6830.
Mutmainah, I., & Yunita, Y. (2021). Application of the Topsis Method in the Selection of Expedition Services. Journal of Sisfokom (Information and Computer Systems), 10(1), 86-92. https://doi.org/10.32736/sisfokom.v10i1.1028
Ardhy, MA, & Dahda, SS (2022). Selection of Coconut Fruit Suppliers Using the AHP and TOPSIS Methods at PT XYZ. Journal of Serambi Engineering, 7(2). https://doi.org/10.32672/jse.v7i2.4181
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of Computer Scine and Information Technology
This work is licensed under a Creative Commons Attribution 4.0 International License.
JCSITech has launched a new template since Vol. 11, No. 2 (2025).
